Live It
A rebuild on Next.js and Litium for a Swedish experience-gift company, with its consumer and corporate sites on one codebase. I co-led the frontend.
- Role
- Frontend co-lead, retainer
- Studio
- Cloud Nine
- Stack
- Next.js 12 ⁄ 14, React 18, CSS Modules, SCSS, Litium 8
- Years
- 2022 – 2026
- Lighthouse (desktop, production, 2024)
- Performance 94, accessibility 92, best practices 100, SEO 100
- Team
- Cloud Nine: 2 frontend developers (I co-led with the other one), 1–2 backend developers on Litium, 1 designer, 1 project manager.
+40%Mobile conversion
−30%Time to publish
Post-launch study by Cloud Nine and the client, 2024
With hundreds of experiences in collaboration with the country’s best organizers, Live It has the widest range of experience gifts in Sweden. The brand wanted to shift from a self-built solution to a flexible platform with greater freedom for editorial content and campaigns. It also had to work better on mobile and launch several markets and sites on one platform.
What I did
- Put the corporate site under its own path (/foretag) on the same Next.js codebase, with a theme per channel picked from the path.
- Built search and navigation as the main way to find and compare experiences.
- After launch, focused on performance and kept the platform up to date, from Next.js 12 to 14.
“With the help of Cloud Nine, we have taken multiple steps forward in this journey.”
One decision
- Challenge
- Live It sells experience gifts to consumers and to companies, and each channel needed its own look without a second codebase.
- Decision
- We served the corporate site from a /foretag path on the same codebase and chose the theme from the path, so both channels share one platform and one domain.
- Trade-off
- Both channels share one release cycle, so a change for companies ships with the consumer site, and every shared component has to work in both themes.
