Luca Faloni
A move from Shopify to Centra and Storyblok for an Italian clothing brand, in a single release with no downtime. I co-led the frontend.
- Role
- Frontend co-lead, consultant, mentor
- Studio
- Cloud Nine
- Stack
- Next.js, React, Tailwind CSS, Centra, Storyblok, Voyado, Klarna
- Years
- 2023 – 2026
- Team
- Cloud Nine: 2 frontend developers (I co-led with the other one), 1 designer, 1 project manager. Luca Faloni: one junior frontend developer, whom I mentored.
Luca Faloni is a premium Italian clothing brand known for well-tailored garments in fine cashmere, linen, silk and leather, crafted in Italy with a strong focus on sustainability. With ten flagship stores across the US and Europe, online and retail run as one operation.
What I did
- Co-led the frontend of the move from Shopify to Centra and Storyblok with another Cloud Nine developer, without interrupting sales.
- Built a storefront for several markets, languages and currencies, with offers by region, and connected Centra and Voyado to a customer portal and a points-based membership.
- Mentored their in-house junior frontend developer until he could run the platform on his own.
“Cloud Nine's collaborative approach and working hand in hand with our internal team was outstanding and the result is a scalable solution that supports our ambitions.”
One decision
- Challenge
- Move a live store with ten physical shops and several markets off Shopify with no downtime, without breaking old links, customer accounts or loyalty points.
- Decision
- We built the Centra and Storyblok storefront in parallel, mapped every Shopify URL to its new route, and switched all markets over in one release.
- Trade-off
- A single release put all the risk on launch day, so redirects, the customer portal and the points-based membership had to be tested end to end before the switch.
